2011 Forum Programme
1) "Are the birth pains over?" - Tracking the Growth of Digital Out-Of-Home Media - Keynote/welcome talk to set the tone/expectations of the forum
Lloyd Tronco, Executive Director/Philippine Center for Out Of Home Media Research and Science / Forum Convenor
2) "The Next Step" - Manolo Almagro, Digital Experience Strategist; Interim CTO for Show+Tell NYC; Senior International Correspondent for DailyDOOH.com. Manolo is a seasoned consultant in DOOH having experience both in western markets and the Asia-Pacific region. Manolo serves as DOOH advisor to a number of Philippine-based DOOH projects including that of Jollibee Food Corporation
3) "What does the Future Hold for The Digital Displays Market? Challenges, Opportunities and Exploiting Possibilities" - Robert Michaels, Founding Member of Digital Screenmedia Association, President of “The Screen Forum USA” ( an independent group dedicated to the ongoing development of the digital signage industry) and President, Signage Division, Digital View.
4) "What We've DOOHed at Nestlé" - Ricky Baizas, Digital Marketing Executive of Nestlé Philippines to speak on DOOH Integration with other digital platforms.
5) "Lessons for Digital OOH: Creativity & Content Matter" - Melvin Mangada, TBWA/SMP, recent juror in the Outdoor category of the Cannes Lions Festival to speak on the creative potentials of this new medium.
6) "DOOH plus Mobile" -Christian Besler, Globe Telecom, to speak on integration of Mobile with Digital Out-Of-Home.
7) Panel discussion with Carole Sarthou, Managing Director of Synovate; Myrel de Castro, Country Manager of 121View; and Lloyd Tronco, Executive Director of PhilCOuRSe, on research and measurement in Digital OOH
Register now! http://digitaloohforum.weebly.com/
Lloyd Tronco, Executive Director/Philippine Center for Out Of Home Media Research and Science / Forum Convenor
2) "The Next Step" - Manolo Almagro, Digital Experience Strategist; Interim CTO for Show+Tell NYC; Senior International Correspondent for DailyDOOH.com. Manolo is a seasoned consultant in DOOH having experience both in western markets and the Asia-Pacific region. Manolo serves as DOOH advisor to a number of Philippine-based DOOH projects including that of Jollibee Food Corporation
3) "What does the Future Hold for The Digital Displays Market? Challenges, Opportunities and Exploiting Possibilities" - Robert Michaels, Founding Member of Digital Screenmedia Association, President of “The Screen Forum USA” ( an independent group dedicated to the ongoing development of the digital signage industry) and President, Signage Division, Digital View.
4) "What We've DOOHed at Nestlé" - Ricky Baizas, Digital Marketing Executive of Nestlé Philippines to speak on DOOH Integration with other digital platforms.
5) "Lessons for Digital OOH: Creativity & Content Matter" - Melvin Mangada, TBWA/SMP, recent juror in the Outdoor category of the Cannes Lions Festival to speak on the creative potentials of this new medium.
6) "DOOH plus Mobile" -Christian Besler, Globe Telecom, to speak on integration of Mobile with Digital Out-Of-Home.
7) Panel discussion with Carole Sarthou, Managing Director of Synovate; Myrel de Castro, Country Manager of 121View; and Lloyd Tronco, Executive Director of PhilCOuRSe, on research and measurement in Digital OOH
Register now! http://digitaloohforum.weebly.com/
*forum topics to be added as we head towards the forum date
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2010 Forum Programme (reference for those who missed last year's Forum)
1) "What Kind of Animal Is This?" Dissecting Digital Out-Of-Home Media - Keynote/welcome talk to set the tone/expectations of the forum
Lloyd Tronco - Executive Director/Philippine Center for Out Of Home Media Research and Science / Forum Convenor
2) "The Wide World of Worldwide DOOH" - Manolo Almagro, Digital Experience Strategist; Interim CTO for Show+Tell NYC; Senior International Correspondent for DailyDOOH.com. Manolo is a seasoned consultant in DOOH having experience both in western markets and the Asia-Pacific region. Manolo serves as DOOH advisor to a number of Philippine-based DOOH projects including that of Jollibee Food Corporation
3) "Digital OOH at Point of Purchase" - Bingo Soriano, CEO and Co-Founder of IDDI Inc. IDDI's Digital OOH network is what we see at Watson's, Rustan's, SM Hypermarket, and Shopwise
4) "Making it Work" - Focus on the operations side of a digital OOH network - Ramon Soriano, COO of Digipost Marketing. Digipost's DOOH network includes Ayala Malls and several campuses in Metro Manila
5) "What's ahead in DOOH - Integrated System Solutions for Digital OOH" - Gines Enriquez, Senior Operations Manager of Globaltronics Inc. Globaltronics maintains the prominent LEDs for Insular Life (Ayala cor. Paseo de Roxas) and Executive Business Center (Makati Ave. cor. Gil Puyat)
6) "Achieving A Common Currency in DOOH - Understanding the financial side of DOOH" - Lloyd Tronco speaking as an OOH Media Strategist from the advertising agency/advertiser side.
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Lloyd Tronco - Executive Director/Philippine Center for Out Of Home Media Research and Science / Forum Convenor
2) "The Wide World of Worldwide DOOH" - Manolo Almagro, Digital Experience Strategist; Interim CTO for Show+Tell NYC; Senior International Correspondent for DailyDOOH.com. Manolo is a seasoned consultant in DOOH having experience both in western markets and the Asia-Pacific region. Manolo serves as DOOH advisor to a number of Philippine-based DOOH projects including that of Jollibee Food Corporation
3) "Digital OOH at Point of Purchase" - Bingo Soriano, CEO and Co-Founder of IDDI Inc. IDDI's Digital OOH network is what we see at Watson's, Rustan's, SM Hypermarket, and Shopwise
4) "Making it Work" - Focus on the operations side of a digital OOH network - Ramon Soriano, COO of Digipost Marketing. Digipost's DOOH network includes Ayala Malls and several campuses in Metro Manila
5) "What's ahead in DOOH - Integrated System Solutions for Digital OOH" - Gines Enriquez, Senior Operations Manager of Globaltronics Inc. Globaltronics maintains the prominent LEDs for Insular Life (Ayala cor. Paseo de Roxas) and Executive Business Center (Makati Ave. cor. Gil Puyat)
6) "Achieving A Common Currency in DOOH - Understanding the financial side of DOOH" - Lloyd Tronco speaking as an OOH Media Strategist from the advertising agency/advertiser side.
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