It seems just like yesterday when photographic tarpaulin billboards changed the face of outdoor advertising, making handpainted billboards a thing of the past. Today, we are headed towards another revolution in out-of-home media wherein dynamic images displayed on LED and LCD screens will easily overtake static billboards in terms of audience engagement.
As we head towards this revolution, the Philippine Center for Out-Of-Home Media Research and Science has created a venue for stakeholders in this budding industry to come together and shape the future of this medium.
The stage is now set for the for the 1st Philippine Forum on Digital Out-Of-Home Media.
We are inviting to this forum a number of people from ad agencies and advertisers and out-of-home media suppliers plus entrepreneurs who wish to venture into digital signage, as well the key people who drive this medium whom we know as the system integrators (people who provide the hardware and software for DOOH systems). Under this environment, we hope to hear the voices of the various entities who have a stake not just in the future of Digital OOH media but OOH media as a whole.